We also offer the services of in-house panel dieticians at our headquarters, who will curate individualized diet charts and products.”Ĭurrently, within its short existence period alone, Fitday hosts over 1,000 nutraceutical and wellness SKUs. Normally, it is charged for, but we offer it free for every consultation. We have a nutritionist at every store and also Body Mass Index (BMI) Machines at each store. Suresh Raju says, “Fitday also offers fitness and nutrition consulting. With Fitday at the retail end of the whole process, they come full circle. Fitday has professionals from the sports, nutrition, holistic and medical wellness realms to help the clients gain the expert advice and additional support they seek, through the platform. Raju.Īt the service end of things, the advantage of Fitday is that it has various experts contributing to all aspects of health and well-being. “Products-wise, we offer various health and nutrition products, immunity boosters, dietary supplements, to name a few, while we cater to Pediatrics, Sports Nutrition, General Health and Geriatrics,” says Mr. The parent company Genomelabs, focuses mainly on product research, formulation, manufacturing and product sales. What sets Fitday apart is that we have created an ecosystem combining R&D, products and services to ensure health and wellness for all.” Suresh Raju said: “Our main focus is to make nutrition an equitable right. Micronutrient malnutrition also referred to as ‘hidden hunger’ now afflicts more than 40% of the world’s population.”Įlaborating on the expansion plans, Mr. Apparently, 840 million have insufficient intakes of protein/energy, and more than two billion people consume diets that are less diverse than 30 years ago, leading to deficiencies in micronutrients. Nearly half of the world’s population is malnourished. Suresh Raju said: “according to reports, the food systems in many countries do not offer adequate nutrient outputs to fulfill health and nutritional needs. To further enhance the leverage they already strategized towards, Fitday, an omni-channel nutraceutical platform is looking to strengthen its presence pan-India.įocusing on the very idea behind Fitday, the founder, Mr. Overall, the nutraceutical market in India is expected to see a projected growth of $18 billion by the close of 2025. While simultaneously ramping up their online presence, Fitday hopes to be the ultimate solution provider for those seeking a healthy and fulfilling life. Fitday, India’s holistic nutraceutical start-up, announced on Thursday about their plans to set up 50 brick & mortar stores pan India by 2023 with an approximate investment of INR 600 million.
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